Television sets ready connected to the internet are getting popular.
Across the world, sales of Internet enabled TV sets also known as IETVs are climbing and are expected to reach 87.6 million units by 2013, compared with 14.7 million this year. According to market researcher iSuppli.
The televisions work as standard but come ready enabled to use online services like YouTube, Flickr and Internet browsing abilities. The idea being that the viewer will have a more interactive experience.
There is a growing interest amongst TV buyers and also retailers which is pushing growth forward, says iSuppli. It has noted that over 85 internet enabled television models are available in the USA.
Falling prices on LCD and plasma flat screen TVs have also had an impact, says Randy Lawson, senior analyst at iSuppli. He commented:- “Brands are looking at ways to differentiate their TV lines from the competition. Adding new features helps not only with differentiation but also increases the possibility of charging a premium.
While television brands in recent years have focused on features like faster refresh rates, LED backlighting, improved dark levels and power savings, Internet connectivity now is emerging as new key feature.”
A report by Nielsen showed 57% of TV viewers in the US with Internet access, which equates to 128 million people are making use of both mediums at the same time at least once during each month.
With the rising popularity of websites showing catch up tv like Worldtvpc, Hulu and the BBC’s Iplayer, being able to watch internet feeds straight on your big screen with no messy cables or software installs is further pushing the growth of the IETV models
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